Infos und News... » He didn’t drop

There are major obstacles to be overcome by web based retailers if they are to maximize sales from their websites. Online buying behaviors vary enormously Germain Ifedi Jersey , but there are common concerns which are highlighted in this article and some solutions for you to consider to help you overcome potential online buying objections.

The two major online buying objections include:

聲lack of trust in the web; and

聲concerns over private information, especially financial information being shared over the net.

Lack of Trust

Lack of trust is an emotional objection which all retailers must overcome irrespective of whether they are Main Street, mail-order or virtual retailers. In large measure, brand identity is used to demonstrate trust and instil confidence in buyers. Millions of customers will not generally purchase goods online but they will buy from Amazon; that company has built a trusted brand identity for selling over the net.

Everything about your website must exude confidence and display professionalism - information should be readily available about who you are Tedric Thompson Jersey , where you are and what you do. Creating an About Us page should not just be an exercise in flippancy - this page is used more than many website owners appreciate, so do not waste the opportunity this creates to explain who you are and why you should be the buyers choice to deal with.

Bright, clean lines and an easy-to-navigate website which loads without delay are crucial to creating an image of reliability and professionalism. Adding tools for buyers to use, such as price comparison tools Amara Darboh Jersey , will also add to trust and respect you are looking to foster with potential and returning customers. Add online and telephone customer support so help is always at hand for visitors and make judicious use of client testimonials throughout your website - not just tucked away on a testimonial page e.g. on each product page; on the home page; in a sidebar, header or footer.

We will deal with the issues of financial security next.

Financial Security and Private Information

Sharing credit card information with someone over the internet is a huge step for even the most motivated of buyers. You must take all available steps to demonstrate you take financial security extremely serious, so seriously in fact that you make this a selling issue - turn the objection into a unique selling proposition.

Display everywhere on the site that you subscribe to state-of-the-art financial security systems for payment processing and verification (display any logos of security solution providers along with which forms of payment you accept). Mention no-quibble, money-back guarantees and have a returns and refunds policy clearly stated with a link to the appropriate web page for the potential buyer.

Many web sites actively harvest customer information for onward transmission to third parties Nazair Jones Jersey , e.g. selling email addresses and demographic information. It is not advissed to participate in this practise. However If you do this, make it clear that this is happening. If you are not passing on information to 3rd party sources, you should highlight on your website property that you share no private information with any third parties.

some time alone.
After one of our self-defense weapon demonstrations at a trade show in Jacksonville, Florida. I was approached by a very polite Delano Hill Jersey , well dressed young man who looked like a body builder.


He requested I actually shock him with our six million, two hundred thousand volt stun gun as a demonstration to the public. I told him it was a silly idea as I had seen people dropped before. I simply had nothing to prove.


The young man again politely asks for a “zap” explaining he was a Navy Seal and they are trained to withstand almost anything. If they find anything they cannot handle they train themselves to be able to handle it. He had been stunned before, but with nothing of this magnitude of power. He wanted to expand his limits, to see what he needed to do to handle the pain of a 6.2. Again Shaquill Griffin Jersey , I said no.


He did not give up. “Let me make you a deal,” he said…


The Navy Seal’s Deal


1. If your 6.2 Million Volt Stun gun will drop me, I will buy one.
2. If it does not drop me, you will give me the stun gun at half price.
3. Since it was an experiment Ethan Pocic Jersey , he wanted a full five second non-stop skin contact blast.


(This is no problem with our Shock ‘n Awe Stun Gun’s pulse technology. A normal stun gun would overheat with a continuous blast. Our unit can sustain a long blast as it is making contact with the assailant. Otherwise “dry air firing” should not be longer than a half a second.)


It was an interesting proposition. And besides, I knew he would drop before the one second blast.


By that time we had drawn a small crowd, who were rooting for the Seal.


The Event: Navy Seal vs 6.2 million volt stun gun.


I said okay and recruited two big men on either side of the Navy Seal and showed them how to stand to catch him. I knew he would drop. The Seal wore a T-shirt and his arm was bare; the upper arm muscle is a perfect spot.


I firmly placed the firing electrodes on his arm with a perfect contact, then firing six million Malik McDowell Jersey , two hundred thousand volts into his arm for five full seconds.


He didn’t drop. I was wondering if the stun gun was working. His only movement was he simply closed his eyes.


After five seconds I removed the stun gun. He opened his eyes and said “WOW! That was really powerful. Five seconds may not seem long, but while you are being stunned each second is a lifetime.”


“Yeah”, I said “and that stun gun is the same one we have been firing all day for demonstration.” (I was still in a state of shock that he did not drop).


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